"Hariyali Kisaan Bazaar" is a pioneering micro level effort, which is creating a far-reaching positive impact in bringing a qualitative change and revolutionizing the farming sector in India. It is also an example of how well meaning corporates can contribute to development of agriculture by building sustainable business models.

The "Hariyali Kisaan Bazaar" chain, seeks to empower the farmer by setting up centres, which provide all encompassing solutions to the farmers under one roof.

These centers provide the much needed respect/dignity and freedom to the Indian farmer. Hariyali Kisaan Bazaars has moved beyond agri to meet the other needs of farmers as customers.